NURSYAKILA SHAUFFI

                                                            CHAPTER 2 : IDENTIFYING                              COMPETITIVE ADVANTAGE INTRODUCTION What is competitive advantages? A product or services that an organizations customers place a greater value on that similar offerings from a competitors. Unfortunately , CA is temporary because competitors keep duplicate the strategy. Then, the company should start the new competitive advantage. Michael Porter's Five Forces Model is useful tools to aid organization in challenging decision whether to join a new industry or industry segment. FIVE FORCES MODEL Buyer power Supplier power Threat of substitute product or services Threats of new entrants Rivalry among existing companies ...

                                                                               CHAPTER 1 : BUSINESS DRIVEN TECHNOLOGY  Information Technology's Role In Business Information technology is everywhere in business Information Technology's Impact On Business Operations                                            Common Departments In An Organization Accounting Marketing Operations Management Human Resources Production Management Finance Sales Managements Operation Systems                   ...