MGT300 - CHAPTER 14
CREATING COLLABORATIVE
PARTNERSHIP
Teams,
Partnership and Alliance
Ø Organizations create and use teams,
partnership and alliances to:
*Undertake new initiatives
*Address both minor and major problems
*Capitalize on significant opportunities
Ø Organizations create teams, partnership and
alliances both internally with employees and externally with other
organizations
Ø Organizations forms alliances and
partnerships with other organizations based on their core competency
*Core competency
– an organization’s key strength, a business function that is does better than
any of its competitors
*Core
competency strategy – organization choose to focus specifically on its core
competency and forms partnerships with other organizations to handle
nonstrategic business process
Ø Information technology can makes a business
partnership easier to establish and manage :
*Information
partnership – occurs when two or more organizations cooperate by
integrating their IT system, thereby providing customer with the best of what
each can offer
Ø The internet has dramatically increased the
ease and availability for IT enabled organizational alliances and partnerships
Collaboration
System
Ø Collaboration solves specific business
tasks such as telecommuting, online meeting, deploying application and remote
project and sales managements
Ø Collaboration system – an IT-based set of
tools that supports the work of teams by facilitating the sharing and flow of
information
Ø Two categories of collaboration :
*Unstructured
collaboration (information collaboration) – includes documents exchange,
shared whiteboards, discussion forums and e-mail
*Structured
collaboration (process collaboration) – involves shared participation in
business processes such as workflow in which knowledge is hardcoded as rules\
Ø Collaboration system includes :
*Knowledge
Management (KM) – involves capturing , classifying, evaluating, retrieving
and sharing assets in a way that provides context for effective decisions and
actions
*Knowledge
management system – supports the capturing and use of an organization’s
“know-how”
*Intellectual and knowledge-based assets falls into
two categories:
-Explicit knowledge – consist of anything
that can be documented, archieved and codified, often with the help of IT
-Tacit knowledge – knowledge contained in
people’s head
*The following are two best practices for transferring
or recreating tacit knowledge
-Shadowing – less experienced staff
observed more experienced staff to learnt how their more experienced
counterparts approach their work
-Joint problem solving – a novice and
expert work together on a project
KM
Technologies
Ø Knowledge repositories (databases)
Ø Expertise tools
Ø E-learning applications
Ø Discussion and chart technologies
Ø Search and data mining tools
KM
and Social Networking
Ø Social networking analysis (SNA) - a
process of mapping a group’s contacts (whether professional or personal ) to
identify who knows whom and who work with whom
*SNA provides a clear picture of how employees and
divisions work together and can help identify key experts
Content
Management
Ø Content management system (CMS) – provide
tools to manage the creation, storage, editing and publication of information
in a collaborative environment
*CMS marketplace includes :
-Document
management system (DMS)
-Digital
asset management system (DAM)
-Web content
management system (WCM)
Working
Wikis
Ø Wikis – web-based tools that make it easy
for users to add, remove and change online content
Ø Business wikis – collaborative web pages
that allow users to edit documents, share ideas or monitor the status of a
project
Workflow
Management Systems
Ø Work
activities can be performed in series or in parallel that involves people and
automated computer systems
Ø Workflow
– defines all the steps or business rules, from beginning to end, required for
a business process
Ø Workflow management system
– facilitates the automation and management of business processes and control
the movement of work through the business process
Ø Messaging-based workflow system
– sends work assignments through an e-mail system
Ø Database-based workflow system
– stores documents in a central location and automatically asks the team
members to access the document when it is their turn to edit the document
Instant
Messaging
Ø E-mail is the dominant form of
collaboration application, but real-time collaboration tools like instant
messaging are creating a new communication dynamic
Ø Instant messaging – types of communications
services that enables someone to create a kind of private chat room with
another individual to communicate in real-time over the internet
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