NURSYAKILA SHAUFFI

                                                            CHAPTER 2 : IDENTIFYING                              COMPETITIVE ADVANTAGE INTRODUCTION What is competitive advantages? A product or services that an organizations customers place a greater value on that similar offerings from a competitors. Unfortunately , CA is temporary because competitors keep duplicate the strategy. Then, the company should start the new competitive advantage. Michael Porter's Five Forces Model is useful tools to aid organization in challenging decision whether to join a new industry or industry segment. FIVE FORCES MODEL Buyer power Supplier power Threat of substitute product or services Threats of new entrants Rivalry among existing companies 1. Buyer Power High- when buyers have many choices of whom to buy. Low- when their choices are few. To reduce buyer power (and create competitive advantage) , an organization must make it more attractive to buy fr

                                                                               CHAPTER 1 : BUSINESS DRIVEN TECHNOLOGY  Information Technology's Role In Business Information technology is everywhere in business Information Technology's Impact On Business Operations                                            Common Departments In An Organization Accounting Marketing Operations Management Human Resources Production Management Finance Sales Managements Operation Systems                                              Organization operates typically operate by functional areas or functional silos. Functional areas are interdependent. Information Technology Basics Information Technology (IT) - a field concerned with the use of technology in managing and processing information. Information technology is an important enabler of business success and innovation. Managing information system (MIS) - A general name